Lyon College and Stone Ward have created a data science partnership, which provides real-world experience to students by allowing them to collaborate and work alongside Stone Ward’s analytics team.
The partnership will focus on analyzing client data and offer analyses and recommendations to Stone Ward and its clients to help move their business forward. In addition to hands-on experience, Lyon students will also have the opportunity to earn academic credit by participating in micro-internships with Stone Ward.
Stone Ward, a Little Rock based advertising agency, contacted Lyon after the College announced its addition of the data science program this past spring. Lyon College is the first private college to add data science as a major in Arkansas.
“Stone Ward is committed to building good for our clients and the community. This collaboration will allow us to share our knowledge and resources with the students at Lyon College to help advance the field of data analytics,” said Millie Ward, president of Stone Ward. “With today’s business climate becoming increasingly more digital-driven, we hope that more students will consider data and analytics as a career path for their future.”
Lyon’s new data science professor, Dr. Torumoy Ghoshal, said finding access to real-world data can be difficult, so the partnership is a great opportunity for students. Working with “real-world data” will prepare students “for real-world challenges,” he said.
Associate Professor of Computer Science David Sonnier agreed, “The use of real data will allow us to bring our students from the ‘toy data’ level to the next level, which reflects the real world.”
“As one of the first agencies to form this type of innovative partnership, Stone Ward will have even greater access to some of the brightest, up-and-coming analytical minds in the state to enhance our already deep business insights into custom algorithms, models, and machine learning,“ said Brett Parker, director of media and digital services at Stone Ward. “Our marketing analytics will be even stronger moving forward, which is a desperately needed business solution amid the exponential growth of data in virtually all aspects of life.”
“The projects they will complete are likely to make their resumes stand out,” said Ghoshal. “The potential internship opportunities will give them first-hand experience with industry level data science projects.”
According to the organizations’ memorandum of understanding, students will use the consumer information in several ways to help clients, such as selecting media channels to promote a particular product, determining company performance, and finding effective price points on particular products or services.
Provost Melissa Taverner added that the partnership “also will require students to practice effective interpersonal communication with Stone Ward professionals.”
“This kind of experience is ultimately our goal for all of our students,” she said.